measuring performance
performance measurement

Defining Success

Is it a phone call, an email, a registration, an order...

With these defined, we will implement measuring mechanisms.

 

Measuring Performance

Successful marketing programs measure performance, this may be the number of new visitors to your site.

It may be an increase in sales or registrations for a program or newsletter. Good measurements + good decisions = business growth.

Performance Data

Where to record and store it. How to get reports. Analysis of results. We help with all of this. Which PPC campaigns are successful, which are not. One tool we use is Google Analytics, but there are other mechanisms depending upon the situration.

Are you getting visitors but not much conversion to what you want them to do? Can you get this information now? Want to? You need this information. Contact us and we can help you grow your business.

Marketing Adjustments. As with any campaign as you get data on which to base decisions, you may and will refine the campaign and its goals. Internet marketing is a very fluid environment and the only thing you can be certain of is change.

 

"After starting to use PPC, we increased our revenues tenfold and will continue to increase our ad budget."

- Actual Customer

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Measuring preformance of Branding and Marketing Strategies.